Created by a chef and a food marketer in 2016, AVA is a Vancouver-based IoT agtech startup on a mission to unlock the green thumb in anyone. We invented AVA Byte, the world's smartest indoor garden, to empower apartment-dwellers to grow delicious, organic food right at home, all year round, faster than soil.
High growth startup with an office located in central Vancouver, our office is full of great books, delicious healthy snacks, and some really cool technology. Play around with our 3D printers, robot arms, and thermal cameras, or come out for lunch with an entire team of foodies. Have your own dedicated workstation, join us in team building activities, and access to training and development.
What You'll Do
- Lead the development of a clear branding and marketing strategy for the AVA brand, with an objective to help build brand equity and awareness
- Translate brand strategy into actionable and executable plans and lead schedules, metrics, goal-setting, and reporting
- Events: Manage, curate, order, set up, and run events or trade show including vetting event, finding venues, preparing budget, guerilla marketing, set up, and shift scheduling
- Copywriting & Communications: newsletters, blogs, email management, packaging, align and integrate all channels with branding
- Social Media Management & Digital Ads: growth hacking, monthly metric reporting, Facebook ad creation and management
- Monthly Reporting to Leadership Team: brand performance, KPI metric growth, market or competitor strategy
We encourage you to apply even if you do not think you meet all of the qualifications.
- 3+ years of marketing and social media experience
- Bachelor degree in arts, communications or business
- Preference for specific studies in marketing, events, PR, media, communications, and/or arts
What We're Looking For
- Experience managing marketing channels for consumer electronic or CPG products, offline and online, greatly preferred
- Strong written and oral English abilities, especially in creative capacity
- Knowledge of: Hootsuite, Mailchimp, Slack, Preview, Adobe Creative Suite or Canva, Backerkit, Facebook Advertising, Google Adwords, SEO
- A passion for food - eating it, cooking it, looking at it, growing it
- As a startup, we all wear many different hats; roll up your sleeves, try something new, and get growing with the AVA team!
AVA is dedicated to creating products that empower people to enrich the planet. Transparent, free-from foods have never been more important, and yet most store-bought produce still comes in plastic packaging, from unclear sources, laced with pesticides, and improperly labelled. So, we set out to create AVA Byte, a smart indoor gardening technology that allows anyone, anywhere to grow their own food in less time than traditional agriculture, with better flavour, more sustainably than even organic. Who wouldn't want better tasting tomatoes and kale, without any pesticides?
Please provide a sample of your copywriting and/or branding portfolio.
||April 30, 2018
|Anticipated Start Date
||May 15, 2018